Daiso is coming to Europe!

Great news for fans of things Japanese who live in Europe, the UK in particular: Daiso, the 100 yen store chain, is opening a branch in London on November 17th. They are teaming up with Japan Centre, one of my favorite sources for Japanese food and other things. (Disclaimer: Japan Centre advertises on this site, but I’m also a happy customer.) It will be at 213 Piccadilly.

If you’re not familiar with the awesomeness of 100 yen shops, you owe yourself a visit if you go to London. I am hoping that they will carry plenty of cute goods for the fans of cute. I think I need to go to London soon! I’m rather curious as to how they’ll price things at the London store…will everything be a pound? We’ll see.

Daiso also has several stores in North America.
An excerpt from the press release follows after the jump.

Daiso, the Japanese low-cost home ware specialists bring their recent US success to the UK.

In conjunction with Japan Centre UK, established in 1976 from a single suitcase of Japanese books, Daiso Japan is beginning its European campaign with a flagship store in London’s Piccadilly, opening November 17th. With over 2,500 stores in Japan and 450 worldwide, Daiso’s fixed low cost home ware range has
catapulted it to the tenth fastest growing company in the global retail industry. This places it amongst well known brands such as Starbucks, Amazon.com & Uniqlo. Complementing Daiso will be Europe’s largest Japanese speciality food store and deli, Japan Centre. Combining organic, locally sourced and imported produce, Japan Centre sports Europe’s largest
selection of Japanese food and drink.

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Now I need to dig in the

Now I need to dig in the back of the sofa for some pennies so I can go down there! Damn living in cumbria, and general skint-ness that ensues from small children :(

Modified Mummy | 3 November, 2007 - 13:35


After living in Japan for the last 12 months and enjoying my time shopping in Daiso, I was really excited to find that, on arrival in Doha, there was a Daiso store. Couldnt wait to get there and, guess what. It is nearly as good as the ones in Japan. Very small and only carries limited things, but, I guess like good Japanese food, you only get the best in Japan

nenek | 4 November, 2007 - 05:38

100 yen

I strangely remember the smell of the plastic from all the house goodies walking through the aisles and displays in the 100 yen stores when I was little. Bentos, fly swatters in the shape of feet or hands, the chopsticks with the finger holders for children, and any size container imaginable. I miss that!! They should open a Daiso on the East Coast! I go to this kind of grab-and-go eatery on the outskirts of Times Square, their second floor has similar items for around two bucks. The receipt says “samurai”. I wonder though about what unhealthy components are in the plastics.

MasPinaSarap | 14 November, 2007 - 07:48


That is true…there’s an awful lot of plastic at 100 yen shops. It’s cheap shopping fun but I guess we have to be selective too.

maki | 14 November, 2007 - 10:44

really 100 yen

are the things really 100 yen (cuz that is like 25p). please inform?

anon. | 19 November, 2007 - 18:24

I hear that the Daiso things

I hear that the Daiso things are sold for around £1.49 at the Piccadilly store.

maki | 19 November, 2007 - 20:41

I am in love with Daiso.

I am in love with Daiso. Just discovered the local shops here in Seattle a few weeks ago.

Soozcat | 10 July, 2008 - 01:58

Re: Daiso is coming to Europe!

I remember The Daiso! I miss that place. I used to get all kinds of stuff like plates with little usagi on them and glasses. I even got salt and pepper shakers from there. I hope they send me back! I miss is! The Oriental Markets around Tucson are just not the same. :(

Dina | 10 December, 2009 - 00:42

Re: Daiso is coming to Europe!

product from daiso? where is from????

anon. | 28 September, 2010 - 12:46

Re: Daiso is coming to Europe!

Does Daiso still have shops in the UK?

I'm sure they face stiff competition from the Poundland and Poundstretcher shops.

anon. | 5 February, 2013 - 14:40

Re: Daiso is coming to Europe!

I don't think they have any dedicated Daiso stores in Europe still, but Japan Centre does carry many Daiso items. There are still only a handful of Daiso stores or similar Japanese product-oriented 'dollar' stores in the U.S., mainly in areas with large expat or Japanese- and Asian-American populations. I'm not sure if even London or Düsseldorf a big enough Japanese population to support one.

maki | 5 February, 2013 - 19:21

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